Cool Fashion On Line images

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David Jones Fashion Launch
fashion on line
Image by Eva Rinaldi Celebrity and Live Music Photographer
David Jones AW13 Fashion Launch: Sydney, Australia - 6th February 2013...

A good dose of Australia's social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones' Elizabeth Street store from around 7pm this evening.

Thirty-seven designers including Alex Perry, Collette Dinnigan and Zimmerman showcased over 230 looks alongside DJs runway debutants, Ellery, Rachel Gilbert and Banjo and Matilda.

Dual tone colours and prints featured heavily throughout the evening while lace and leather made a big comeback.

The 175-year-old retailer has reluctantly embraced new technologies to lift struggling sales and this year's event was livestreamed (via the internet) for the benefit of those who missed out on one of the show's exclusive tickets.

David Jones' group executive of merchandise Donna Player said those who couldn't attend could keep track of what was happening on social media.

"Customer viewing parties are a first and there will be stylists there as well. They can watch the livestream from Sydney, drink champagne and participate in the whole event even though they aren't physically here," she told Murdoch owned The Telegraph.

"It's bringing social media back to that whole tactile experience because they are able to buy the clothes straight away, the majority of those looks are in store immediately."

Well done to everyone involved in the success of the event. Now to wait and see if it makes a difference to the bottom line of the high end retailer.

David Jones talent:
Napoleon Perdis
Sophie Clarke- David Jones, General Manager shoes and Accessories
Donna Player – David Jones, Group Executive, Merchandise
Deb Foreman- David Jones, General manager of Menswear
David Jones fashion family ( includes all fashion designers stocked at David Jones)

David Jones ambassadors and models:
Miranda Kerr
Jason Dundas
Jessica Gomes
Samantha Harris

Websites

David Jones official website
www.davidjones.com.au

David Jones 'Fashion Launch' official website
fashionlaunch.davidjones.com.au

Eva Rinaldi Photography
www.evarinaldi.com

Fashion After Dark
fashion on line
Image by Eddie C3
Fashion Week has finally ended and I’m back to a life of leisure but this not so striking image needs a better explanation than that. Can I explain what I like about this photo? Should I even try to explain?

I had a little free time and wanted a parking spot that was closer to work for a quick getaway. I pulled into a space and instead of feeding the meter I was sitting in my car on Broadway and 67th Street, waiting for 10 PM when it would become a free parking spot.

As I was sitting there the sidewalks were crowded with people walking home from one of the Lincoln Center Fashion Shows. The two young ladies in this shot were taking up the rear and seemed especially enthusiastic about the fashions they viewed that evening. Along with the clicking of their heels, I could hear their praises from a block away.

I was parked in front of a fashion boutique and couldn’t help but think “like moths to a flame” when the two decided they had talked enough to each other about the fashion show. They tucked themselves into the doorway and started calling other people to tell their other friends “The new spring line up is outrageous!”

I thought it made for a pretty interesting view so I stuck the old Canon G10 out the passenger window and started clicking away. I realized that the angle was too low from the car window, the storefront would look like it is falling over backwards. So I put down the convertible top of my car so I could stand up and get a higher view.

The two young fashion talkers took no notice of a convertible top going down twelve feet away on a February night. They seemed to not even notice a middle aged man standing in that convertible and taking their picture. Obviously both the young ladies and I had an obsession but a very different focus.