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David Jones Fashion Launch

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David Jones Fashion Launch
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Image by Eva Rinaldi Celebrity and Live Music Photographer
David Jones AW13 Fashion Launch: Sydney, Australia - 6th February 2013...

A good dose of Australia's social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones' Elizabeth Street store from around 7pm this evening.

Thirty-seven designers including Alex Perry, Collette Dinnigan and Zimmerman showcased over 230 looks alongside DJs runway debutants, Ellery, Rachel Gilbert and Banjo and Matilda.

Dual tone colours and prints featured heavily throughout the evening while lace and leather made a big comeback.

The 175-year-old retailer has reluctantly embraced new technologies to lift struggling sales and this year's event was livestreamed (via the internet) for the benefit of those who missed out on one of the show's exclusive tickets.

David Jones' group executive of merchandise Donna Player said those who couldn't attend could keep track of what was happening on social media.

"Customer viewing parties are a first and there will be stylists there as well. They can watch the livestream from Sydney, drink champagne and participate in the whole event even though they aren't physically here," she told Murdoch owned The Telegraph.

"It's bringing social media back to that whole tactile experience because they are able to buy the clothes straight away, the majority of those looks are in store immediately."

Well done to everyone involved in the success of the event. Now to wait and see if it makes a difference to the bottom line of the high end retailer.

David Jones talent:
Napoleon Perdis
Sophie Clarke- David Jones, General Manager shoes and Accessories
Donna Player – David Jones, Group Executive, Merchandise
Deb Foreman- David Jones, General manager of Menswear
David Jones fashion family ( includes all fashion designers stocked at David Jones)

David Jones ambassadors and models:
Miranda Kerr
Jason Dundas
Jessica Gomes
Samantha Harris

Websites

David Jones official website
www.davidjones.com.au

David Jones 'Fashion Launch' official website
fashionlaunch.davidjones.com.au

Eva Rinaldi Photography
www.evarinaldi.com


Red dress - Dizingof - QV Fashion Doll House
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Image by avlxyz
QV Fashion Doll House website

QV’s Fashion Doll House Shows - QV - L'Oréal Melbourne Fashion Festival 2010:
Be inspired this season and experience the surreal world of the QV Fashion Doll House Shows, where autumn/winter 2010 collections by leading Australian and international designers will be showcased by live mannequins in a unique life size doll house in QV Square on Monday, 15 March.

12:30pm: Show 1 featuring BOSS Orange, Cactus Jam, Christensen Copenhagen, Dizingof, Kam Otto, Platinum Menswear, Suits of Grace, T.L. Wood, Trimapee and Wayne Cooper

1:30pm: Show 2 featuring American Rag, Frat House, Glue, Guess, MNG, Mooks, Pamper Heiress, Sevinha, Westco & YWS

Footwear by: Novo

Monday, 15 March 2010
12:30pm, 1:30pm & 5:00pm
QV Square - Free

 
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